Joshua Kaplan © 2026

About

Joshua has spent most of his career at the start of things. Since 2009 he has designed for more than 100 companies, from snowboards to search engines to food startups, often as the first designer, sometimes as a co-founder, and lately as an advisor to founders shaping their first product. Several of those companies have been acquired, and he is a named inventor on multiple patents. Today he also makes his own software under Generic Applications.

Selected Projects

051 Berry 2026 DesignerCreator 050 Universal Ruler 2026 DesignerCreator 049 Expense Day 2026 DesignerCreator 048 Generic Applications 2026 Founder 047 Preview A Link 2026 DesignerCreator 046 Mark 2026 DesignerCreator 045 Data Clock 2026 DesignerCreator 044 Fonting 2026 DesignerCreator 043 Tama 2026 DesignerCreator 042 Colors Gallery 2026 DesignerCreator 041 Soft Surf 2026 DesignerCreator 040 Sunday 2026 DesignerCo-Founder 039 Osmos 2023 – Present DesignerPartner 038 Krea 2026 Designer 037 Freckle 2025 DesignerAdvisor 036 Insta-Chicken 2024 Designer

Acquired 035 Not Beer 2024 DesignerAdvisor

034 OpenPurpose 2024 Designer

033 Rocco 2023 Designer

032 Cruise 2023 Designer

Acquired

031 Creative Lab 2023 Designer 030 Citizen Health 2023 Designer 029 Atoka 2022 Designer 028 Capital 2022 DesignerAdvisor

027 Daylight 2022 – 2025 DesignerAdvisor

026 Wand 2022 – 2026 DesignerCo-Founder

Acquired 025 Beautiful Capital 2022 – Present Founder 024 Geoform 2022 – Present Founder 023 Rain 2022 – Present DesignerAdvisor 022 Sentiment 2022 Designer 021 Infinite Machine 2022 – 2023 Designer 020 Zero Acre 2022 DesignerAdvisor 019 Splits 2022 – 2025 Advisor 018 Camp Spice 2021 – 2024 DesignerFounder 017 Brij 2021 – 2025 DesignerAdvisor

016 Party Round 2021 Designer

015 Meati 2021 Designer

Acquired 014 Brami 2017 – 2025 DesignerAdvisor

013 Motherflower 2019 – 2025 DesignerCo-Founder

012 Together 2019 – 2022 DesignerAdvisor

011 Vowel 2019 Designer

Acquired

010 Walden 2018 – Present DesignerAdvisor 009 Simulate 2021 – 2023 DesignerAdvisor

Acquired 008 Petal 2017 – 2020 DesignerDirector

007 Byte 2015 – 2017 DesignerLead

Acquired

006 Cadre 2015 DesignerLead

005 Universe 2014 – 2015 DesignerAdvisor

004 Canopy 2012 – 2014 DesignerCo-Founder

Acquired

003 Google 2011 – 2014 DesignerLead 002 Absolute Sellout 2009 – 2011 DesignerPartner 001 Burton 2009 – 2011 Designer

Selected Patents

A US9990177B2 patents.google.com Active Visual indication of a recognized voice-initiated action B US9746992B1 patents.google.com Active Systems and methods for providing dynamic page indicators C US8732617B1 patents.google.com Active Systems and methods for enhanced function access in mobile applications D EP3117284B1 patents.google.com Active Selectively redirecting notifications to a wearable computing device E US8996639B1 patents.google.com Active Predictive responses to incoming communications F EP3301602B1 patents.google.com Active Managing display of private information G US20160116297A1 patents.google.com Inactive Intuitive preview of upcoming navigational instructions H USD766282S1 patents.google.com Active Display panel with an animated computer icon (wearable device) I US20150309681A1 patents.google.com Inactive Depth-based mode switching for touchless gestural interfaces J US10660039B1 patents.google.com Active Adaptive output of indications of notification data K WO2014100332 patentscope.wipo.int Active Using distance between objects in touchless gestural interfaces

Selected Logos

Selected Clients